Starting a business is exciting, but let’s be real—branding can feel overwhelming! If you’re a new business owner trying to DIY your visual brand, you might be wondering:
What colors should I use?
Which fonts match my brand personality?
How do I create a consistent look across my website & social media?

The good news? You don’t need to be a designer to create a stunning, professional brand. In this post, I’ll walk you through the branding essentials—and if you want a shortcut, I have a Branding Kit that makes it even easier!

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1. The Power of Branding

Branding is more than just a logo. It’s the entire look, feel, and personality of your business. A strong brand:

• Builds trust with your audience
• Makes your business instantly recognizable
• Helps you attract the right customers

If your brand looks messy or inconsistent, people won’t take your business seriously. But don’t worry—I’ll show you exactly how to DIY your brand like a pro!

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2. Choosing Your Brand Colors

Color psychology plays a huge role in branding. Each color triggers an emotion, so choose a palette that aligns with your brand message:
Pink & Nude Tones → Feminine, Empowering, Chic
Black & Deep Browns → Bold, Luxury, High-End
Warm Neutrals → Calm, Trustworthy, Timeless

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3. Picking the Right Fonts

Fonts set the tone for your brand. Do you want to feel bold and powerful or elegant and soft? Here’s how to choose:

Title Font: Use something bold & eye-catching like Big Shoulders Display.
Body Font: Keep it clean & readable like Oswald.
Script or Accent Font: Adds personality if needed! Brittany Signature is a good one.

Choose A Branding Kit

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4. Logo & Visual Consistency

Your logo should:
Be simple & memorable.
Work in different sizes (social media, business cards, website).
Match your brand colors & fonts.

Our Branding Kit includes a Main Logo + Submark, so your branding is ready to go!

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5. Create a Brand Guide (The Key to Consistency!)

Once you’ve chosen your colors, fonts, and logo, document everything in a brand guide so you stay consistent across:

• Your website
• Instagram & social media
• Business cards & marketing materials

Instead of figuring it all out from scratch, grab my Branding Kit, which includes:

• Pre-made color palette (HEX codes included)
• Professionally chosen fonts
• Main logo + submark
• Brand board inspiration
  
  

With this kit, you’ll have everything you need to DIY your brand with confidence!

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Ready to Elevate Your Brand?

If you’re a new business owner and want a polished, professional brand without the stress, my Branding Kit is your shortcut! If you’re not ready to spend $1000+ on branding right now, this Branding Kit is just what you need. It’s perfect for new business owners.

Click here to shop the Branding Kits now!